Original landing page
The cloned landing page and quiz, with event tracking added.
—completed previews / exposed visitors
0Exposed0Started0Completed0Early exits
A 50/50 test of the original experience against a clearer, mobile-first quiz. Both use the same qualification questions and routing.
/testVisitors keep their assignment for 30 days. Preview links do not count.
The cloned landing page and quiz, with event tracking added.
Focused questions, larger answer cards, useful explanations, and a two-step contact flow with clear button consent.
Run test visits to check assignment and event tracking. A winner requires real traffic and a predefined decision rule. Contact rate, qualified conversations, and sales still need CRM tracking.
Unique visitors per question. B groups name and email, then shows phone after a brief review transition.
| Question | A viewed | A answered | B viewed | B answered |
|---|---|---|---|---|
| State | 0 | 0 | 0 | 0 |
| Who needs coverage | 0 | 0 | 0 | 0 |
| Age group | 0 | 0 | 0 | 0 |
| Health conditions | 0 | 0 | 0 | 0 |
| Reason for looking | 0 | 0 | 0 | 0 |
| Enrollment readiness | 0 | 0 | 0 | 0 |
| Coverage start date | 0 | 0 | 0 | 0 |
| Later start reason | 0 | 0 | 0 | 0 |
| Open to a conversation | 0 | 0 | 0 | 0 |
| Income range | 0 | 0 | 0 | 0 |
| Name | 0 | 0 | 0 | 0 |
| 0 | 0 | 0 | 0 | |
| Phone | 0 | 0 | 0 | 0 |